Learn, share and grow with a passionate community of advocate marketers.

Welcome to AdvocateMarketing.com

Advocate marketing is all about engaging with customers to build stronger companies, more efficient sales processes, and more effective marketing strategies. Advocate marketers know that personal feedback, advice and relationships are a huge factor in customer decisions. It’s an exciting field and many of you have a lot to share. That’s the simple idea behind this website: a place where you can learn, share and grow with others working in this exciting new marketing niche. Learn more...

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    How Advocate Marketing Turbo-charged My Career

    Before advocate marketing became a buzzword, I was always interested in building communities and developing strong relationships with key influencers and super fans. I became an entrepreneur at 20, while attending college at UCSD, by starting a social media consulting practice. This was back in the days when social really wasn’t considered a formal discipline. […]

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    The New Customer Marketer Job Description

    This blog was originally posted on Influitive.com Customer engagement is the buzzword of the year. According to Bluewolf’s 2013-2014 State of Salesforce Review, 60% of business leaders say customer engagement is a top priority, and 84% believe it will surpass productivity as the primary driver of business growth. In spite of this, many organizations don’t […]

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    How I Got Into Advocate Marketing—And Got My Whole Company Into It, Too

    This blog was originally posted on Influitive.com I’m in the corporate communications department at Apprenda, the enterprise leader in Platform as a Service (PaaS). Several months back, I overheard my boss, VP of Marketing Jesse Kliza, discussing a new tool that would be really useful for internal and external communications: Influitive’s AdvocateHub—an advocate marketing program […]

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